The innovation conference helping businesses unlock their creative potential

Clear your calendars. The eighth Creative Innovation conference is back this April and founder, Tania de Jong, tells us what to expect.  

The multi award-winning summit – Creative Innovation 2019 Asia Pacific – kicks off in Melbourne this April. So, if you want tips on how to boost your bottom line and successfully grapple with technology by thinking creatively, this is the event to attend, says its founder and executive producer, soprano-turned-social-entrepreneur, Tania de Jong AM.

Portrait of Tania de Jong Nine years ago, Tania saw a gap in the market for highlighting how creativity can help business and decided to do something about it.

Seeing the success of conferences like TED, Tania wanted to create a similarly immersive experience. The idea being to connect innovative thinkers with business leaders, government and academia to collectively solve challenges posed by rapid technology and demographic change.  

Creative Innovation launched as an experiment in 2010 and it’s been gaining momentum ever since. Supported by the Victorian Government, it has twice been named Corporate Event of the Year in the Global Eventex Awards, and Corporate Event of the Year in the Australian Event Awards.  

This year’s conference, Human Intelligence 2.0 – A Collective Future, is all about managing whippet-fast change in the business arena. "We’re increasingly asking individuals and organisations to become more agile," Tania explains. "Technology has transformed how we work and play, but the revolution has only just begun. There are boundless opportunities for future technologies and business models to further transform society."

Target market

The conference is geared toward future-shaping leaders wanting an Australasian and global perspective. "It’ll give leaders, their teams and stakeholders/co-innovators a really good understanding of the context of change so that they can implement their strategy and transformation efficiently," says Tania. "And it’s also for anyone who wants to use the latest knowledge in the field of business, government, industry, leadership, advisory, education, science, technology, creativity and innovation. The learnings will inspire attendees to think differently and improve individual, team and organisational performance."

Getting back to basics, how can creative insights help the bottom line in business? By helping delegates think differently and come to grips with the context and speed of change, Tania notes, they’ll become more aware of how to make the most of advances in a whole range of business areas. Think robotics, artificial intelligence, job and vehicle automation, healthcare, energy, education, leadership, ethics and governance and workplaces, right through to how we plan and build cities of the future.

Tania’s career journey: From soprano to business champion

Tania is among Australia’s most successful innovators, having developed five businesses and three charities over three decades and being appointed a Member of the Order of Australia in 2008. "I'm a soprano, social entrepreneur, creative innovation catalyst, spiritual journey woman, storyteller and global speaker," she says. "I speak and sing around the world."  

In 2013, she delivered a TEDx Talk in Melbourne, ‘How singing together changes the brain’ racking up 75,000 views and sparking international interest. "My mission is to change the world, one voice at a time!"

Last year, Tania was named in The Australian Financial Review’s 100 Women of Influence and as one of the 100 Australian Most Influential Entrepreneurs (Richtopia). "I’ve been creating impact across the innovation, business, not for profit/community and creative sectors for a long time," she adds.

To move from successful soprano to business trailblazer may seem surprising to some, and that sharp swing isn’t lost on Tania, who says she "could never have imagined how my life has evolved." Nevertheless, investing in a culture of entrepreneurship for Victoria remains top of mind for her. "We’re going to see massive change due to accelerating technology in the next few years, and the support of the Victorian Government for this major event is significant in increasing awareness and building the entrepreneurship and innovation skills, mindsets and ecosystem to excel in the future."

Learn more about Tania de Jong on her website.

Creative Innovation 2019 Asia Pacific  

Creative Innovation 2019 Asia Pacific logoLocation:
This year’s event will be held from 1 to 3 April 2019 at the Sofitel Melbourne On Collins.  

‘Human Intelligence 2.0 – A Collective Future: How will we manage the transition?’  

The conference will host more than 40 global leaders including:  

  • Headline speaker, Google’s Director of Engineering, Ray Kurzweil. Microsoft co-founder Bill Gates called him “the best person I know at predicting the future of artificial intelligence”.
  • The Honourable Sally Capp, Lord Mayor of Melbourne
  • Dr Alan Finkel AO, Australia’s Chief Scientist

More information and tickets available from the Creative Innovation 2019 website.