Melbourne’s C2 conference a playground for innovation

Mixing commerce with creativity is the aim of C2, a unique international conference with circus roots that is heading to Melbourne this October.

Supported by the Victorian Government, C2 Melbourne will bring together global influencers including Apple co-founder Steve Wozniak, Emergent CEO Holly Ransom and Melbourne’s own Attica head chef Ben Shewry in a custom-built village featuring artistic installations and musical performances.

The founders behind C2 – Montreal-based creative agency Sid Lee and Cirque De Soleil – have also confirmed Victoria as its Asia Pacific headquarters, further strengthening the state’s reputation as Australia’s innovation capital.

The C2 Melbourne conference is the first to be held outside Canada. It will use meaningful play – such as 'mind-shifting labs' for brainstorming and 'brain dates' for one-on-one networking – to help disruptors, innovators, executives and startups transform the way they think about creativity in business.

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