Chinese thirsting for Victorian craft beer

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China’s beer market is the world’s biggest, worth more than A$490 billion a year, and changing tastes mean there is fast-growing demand for high quality craft beers.

Last week the Victorian Government took 10 key Chinese buyers on a tour to regional Victoria to taste the very best of our craft beer at local breweries like Holgate in Woodend.

The group was part of the Victoria Invitation Program, the state’s flagship inbound trade mission, which this year brought more than 150 key buyers and influencers from 19 different countries to see the best of Victoria’s goods and services, and to connect with local businesses to boost exports and create jobs.